I help people who are passionate about what they do convey the uniqueness of their work, expertise and services by translating it into their audience’s language. All the work on this site started on a blank notebook page with a list of questions to figure out what the real challenge, problem or goal was. I come up with the ideas, I present them to the client and work with vendors to create work that everyone is proud of.
As a life-long crafter, I think about projects from many perspectives, use materials and resources creatively and know that nothing substitutes for hard work and doing many iterations.
I have over 15 years experience designing communications for brands in agency and in-house settings. I feel most happy doing the challenging work to determine the concept and design direction of a project.