Starting a Trend

I created the “Study in DC”  graphic to describe the many distinct programs that the Center offered, and it soon became the official reference for the programs. 

The striking typography and bright cover attracted a lot of attention on campus. Students were drawn to the brochure wherever it was displayed and interest in the programs grew. Other departments and offices on campus would request a similar treatment and it became a guide for differentiating a department within the university brand.

Using a map illustration of the area in D.C., where the office is located contrasts with the small town location of the Williamsburg, VA campus. 

Concept, design, project management